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Sasco Import and Export was founded in 1997 as a retail gift shop, initially trading under the name of Gifts ‘R’ Us. It attained growth from specializing in gift items such as greeting cards, wrapping papers, children’s toys and jewelry. Growing from a small outlet to a much larger store and expanding to have a 1,200 strong product line up, Gifts ‘R’ Us has developed a reputation for quality products and customer service.

In 2003, Sasco branched off into a wholesale business when Sasco Cash ‘N’ Carry was established, servicing the growing demand for consumables such as food and drink items. The business started by gaining agencies for various brands of food and drink items. Sasco developed and established a strong distribution network across a wide customer base, including customers from the hotel industry, restaurants, supermarket chains and minimarkets as well as servicing private individuals and various other organizations.


Through developing its extensive distribution network and providing quality products with a reliable service, Sasco was able to establish itself as one of the frontrunners in the Gambian wholesale trade within its first decade of trading, whilst also becoming a limited company in 2008. Sasco has been successful in securing the Gambian distribution rights to major brands.

Furthermore, Sasco’s extensive range of Fast Moving Consumer Goods currently consist of a large variety of branded and non-branded spirits, wines from across the world, beers, soft drinks, canned fruit and tinned vegetables, cleaning materials, paper ware and a wide variety of frozen and chilled products amongst others.

Despite becoming well established in the Gambian market, Sasco is always looking to add to its portfolio of products in the Gambia.


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